Grubtech Partners with ACT to Revolutionize the F&B Industry with its Dynamic Middleware Technology for MICROS

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Grubtech, a leading unified commerce platform for enterprise F&B and Quick Commerce merchants, is thrilled to announce its latest partnership with ACT, one of the top 3 distribution partners of Oracle, offering fully integrated Restaurant Management Systems for the restaurant and hospitality industry. This strategic collaboration will see the integration of Grubtech's advanced middleware technology gOnline, into ACT's Oracle systems, offering upgraded solutions to their existing and new customers in the hospitality industry across regions.

ACT offers both services and sales of Oracle hardware and cloud solutions to its customers in the F&B industry, from Simphony POS systems, inventory management systems, table management systems, Online Ordering and Menu Management Solutions, Restaurant Loyalty Programs, and many more. With gOnline now operating as an integrated restaurant management software on Oracle’s systems, ACT's customers will soon be able to manage various operational touchpoints using one single dashboard and expand their footprint more seamlessly.

Since its inception in 1988, ACT has been at the forefront of the ICT industry in the Middle East. With a focus on delivering integrated system solutions tailored to the unique needs of hospitality businesses, ACT has established itself as a pioneer in the field. Today, the company has expanded its presence globally, serving over 2500 esteemed customers and employing more than 500 industry experts, solidifying its position as a market leader and a catalyst for technological advancement.

The food and beverage sector plays a pivotal role in the hospitality industry, encompassing a diverse range of establishments dedicated to creating memorable dining experiences. From restaurants and cafes to bars, hotels, and resorts, this sector thrives on innovation, creativity, and exceptional service, delighting guests and leaving a lasting impression on their overall stay.

Grubtech specializes in providing unified commerce solutions for enterprise F&B and Quick Commerce merchants, enabling seamless integration of multiple online sales channels and back-end systems. With its flagship middleware solution, Grubtech integrates all sources of orders into downstream systems such as POS, ERP, Fleet Management Solutions, and 3PLs, streamlining internal operations and maximizing data utilization for key analytical decisions. Headquartered in Dubai, Grubtech serves customers in 18 markets, with offices in Sri Lanka, Cairo, Spain and soon, the UK.

The partnership between Grubtech and ACT marks a significant milestone in the Global ICT landscape, bringing together cutting-edge technology and unparalleled expertise to drive innovation and digital empowerment across the food and beverage sector. Together, we are committed to delivering enhanced solutions that meet the evolving needs of our customers and contribute to the growth and success of the Hospitality economy.

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