From the moment guests enter to the time they bid farewell; each touchpoint contributes to the overall journey. Restaurants that master this art leave a lasting impression on their guests, building a reputation that stands the test of time.

Just a few years ago, "cloud" was used as a compliment for an airy omelette or mashed potatoes. Cooks at home were trying to whisk the eggs faster to capture more air in the mix. Now, cloud is used to describe a whole new restaurant model - and almost no one is trying to cook anything at home any more.